In order to identify localization leaders and laggards, Gartner L2 plotted brands on a two-dimensional grid based on their degree of e-commerce enablement (including global payment, shipping, and commerce capabilities) and their degree of content localization (e.g. region-specific videos, user-generated content, and translations).

Leader/Laggard Quadrants: E-Commerce vs. Localized Content

February 2017, n=82 Brands Across 12 Countries