Gartner L2 plotted 100 brands on content and commerce investments across site, email, mobile, and social properties. Content included blogs, product finder tools, videos, and user-generated content. Commerce refers to the extent to which content is linked to commerce opportunities, expedited payment options, and optimized checkout processes.
Leaders / Laggards: Content vs. Commerce
April 2017, n=108 Brands
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Filter by Sector:
All
Activewear
Beauty
Big Box
Consumer Electronics
CPG
Department Stores
Fashion
Specialty Retail
Filter by Sector:
All
Activewear
Beauty
Big Box
Consumer Electronics
CPG
Department Stores
Fashion
Specialty Retail
Key
Brands
Average
Proficiency Lines
Learn More About the Report
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