This visualization depicts data capture and personalization investments across 106 brand sites. Data capture includes the amount of data collected, newsletter and account signup tactics, and data use transparency. Personalization includes cross-selling tactics, account customization features, and guided selling tools.
Personalization vs. Data Capture Score (2016)
Brand Performance across Sectors
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Filter by Sector:
All
Apparel
Beauty
Big Box
Department Stores
Home
Activewear
Travel
Filter by Sector:
All
Apparel
Beauty
Big Box
Department Stores
Home
Activewear
Travel
Key
Brands
Trend Line
Average Lines
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