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An overview of the demographic differences and brand content strategies on two of the most engaging social platforms.
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Sources: Snapchat Internal Data, eMarketer
U.S. Users, 2015
Source: Gartner L2
July 2015–April 2016, n=725 brands (Instagram), n=281 brands (Snapchat)
Source: Gartner L2
U.S., Q4 2015 (Instagram, n=280), January 15–February 15, 2016 (Snapchat, n=120)
Source: Gartner L2
U.S. January 15–February 15, 2016, n=280 brands (Instagram), n=120 brands (Snapchat)
Source: Gartner L2
U.S., Q4 2015 (Instagram, n=280), January 15–February 15, 2016 (Snapchat, n=120)
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