What are the Ages of Users?

Sources: Snapchat Internal Data, eMarketer

U.S. Users, 2015

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Which Sectors Have Adopted Each Platform?

Source: Gartner L2

July 2015–April 2016, n=725 brands (Instagram), n=281 brands (Snapchat)

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How Often are Brands Posting Each Week?

Source: Gartner L2

U.S., Q4 2015 (Instagram, n=280), January 15–February 15, 2016 (Snapchat, n=120)

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How Many Days per Week are Brands Active?

Source: Gartner L2

U.S. January 15–February 15, 2016, n=280 brands (Instagram), n=120 brands (Snapchat)

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What Percent of Posts are Video?

Source: Gartner L2

U.S., Q4 2015 (Instagram, n=280), January 15–February 15, 2016 (Snapchat, n=120)

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How Does the Content Experience Differ?

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