This visualization depicts in-store versus e-commerce digital investments across 78 retailer websites with physical stores. In-store investments include tactics and technology like buy online, pick up in-store, site and store inventory integration, and store locators. E-commerce investments include marketplace participation, payment methods, and shipping options.
E-Commerce vs. Brick & Mortar Incentives (December 2016)
n=78 brands
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Activewear
Beauty
Big Box
Department Stores
Home
Specialty Retail
Watches & Jewelry
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$ - Mass
$$ - Aspirational
$$$ - Prestige
$$$$ - Luxury
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All Brands
Filter by Sector:
Activewear
Beauty
Big Box
Department Stores
Home
Specialty Retail
Watches & Jewelry
Filter by Pricepoint:
$
$$
$$$
$$$$
Key
2016 Brands
YoY Change
Proficiency Lines
Sector Averages
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