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L2 Intelligence: Social Platforms
Social Commerce Channels
A Primer on Instagram and Facebook Capabilities
The days of brands using social platforms for only top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features.
Credits: Karen Lee (research); Wright Rickman, Julia Kim (development); Minh-Anh Nguyen (design)
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