Gartner L2
2014

Year end review

Research

Gartner L2 Published 56 Reports covering: Auto, Beauty, CPG, Drinks, Fashion, Food, Retail, Sportswear, Travel, and Watches & Jewelry.

Reports released

56

Research breakdown by type

Research breakdown by type
  • Digital IQ index

    28

  • Insight report

    20

  • Intelligence report

    8

Research released by month

Research released by month

Brands ranked

1,227

Brands ranked by class (across all verticals)

Brands ranked by class (across all verticals)
    • 52

    • Genius

    • 330

    • Gifted

    • 400

    • Average

    • 341

    • Challenged

    • 398

    • Feeble

  • 26.1%

  • 22.4%

  • 26.2%

  • 21.7%

  • 3.6%

brands may appear in more than one class

Brands ranked by vertical

Brands ranked by vertical

Biggest movers: Largest change in diq yoy and top brand by vertical

Biggest movers: largest change in diq yoy and top brand by vertical

Data

Gartner L2 tracks 73,317 URLs representing 3,290 brands and 525 million data points.

Data points collected

>525,000,000

Database size (gigabytes)

Database size (gigabytes)
    • 8GB

    • February 2013

    • 93GB

    • February 2014

    • 294GB

    • November 2014

URLs tracked daily

  • January 2014

    44,893

  • November 2014

    73,317

Brands tracked 2014

Brands tracked 2014

January

2,423


November

3,290

Top 10 platforms by # of urls

Top 10 platforms by # of urls
    • 24,781

    • Facebook

    • 11,676

    • Twitter

    • 8,502

    • itunes

    • 6,152

    • Tripadvisor

    • 5,922

    • youtube

    • 4,580

    • Google+

    • 3,633

    • Instagram

    • 3,399

    • Pinterest

    • 1,503

    • Sina weibo

    • 884

    • Foursquare venue

Events

Gartner L2 hosted 3,618 guests in 7 countries.

Total events

57

Countries

7

Attendence breakdown

Attendence breakdown
    • 3,618

    • Global total

    • 2,532

    • N. America

    • 949

    • Europe

    • 99

    • Asia

    • 38

    • S. America

Event location frequency

Event location frequency

Geneva 7

Hong-Kong 1

London 8

New York 28

Paris 8

San Francisco 3

SÃo Paulo 1

Singapore 2

Miles flown

Scott galloway

135,824 Miles

Miles flown by Scott Galloway and Maureen Mullen

Maureen mullen

113,326 Miles

Popular phrases said by scott galloway

Popular phrases said by Scott Galloway
Popular phrases said by Scott Galloway

Sputnik moment

Punching above their weight class

The most powerful platform in the world

Pimple on the retail elephant

Great white shark of retail

Content

Gartner L2 published 677 blog posts, sent 2,956 tweets, shared 1,047 articles and produced 156 videos.

Total videos produced

156

2014 video views by month

2014 video views by month

75,532 Total views

Most popular videos by views

Most popular videos by views Image Map

Footage shot (terabytes)

>16TB

(Hours) of hd video shot

Hours of HD video shot

Footage shot (terabytes)

>16TB

(Hours) of hd video shot

Hours of HD video shot

About l2

Gartner L2 is a member-based business intelligence service that benchmarks the digital competence of brands. We provide our members with actionable, data-driven insights on their digital performance.

Learn more